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I stopped going out for coffee a long time ago, although I did do it way too much in college. Lesson learned.

As for the "value" question, Edward Bernays-- the father of propaganda-- is responsible for saying that companies must have values. This is why big brands often have a brand or company values page on their website. Bernay noted that it is a way for companies to connect with customers.

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* By making the companies appear to be human.

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Great point about Bernays. I only remember how he got women to smoke... by making it seem empowering etc. What a guy.

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